In the midst of the madness we spoke with Thor and some of his crew, albeit briefly, and there was a refreshing air of humility and modesty surrounding what they’ve worked so hard to establish over the past 10 years. Yes, at its core, The One Moto is a bike show. But once you walk through the doors it quickly becomes clear that this gathering is worthy of so much more than such a simplistic label. And despite its growth, one of the show’s focal points aside from showcasing an awesome variety of bikes is highlighting homegrown talent. Local artists, musicians, lifestyle brands and, of course, the culinary goodness that turned Portland into an oasis for the most ardent foodies helped keep the PDX vibe intact.